Toves: Over the years, I’ve been asked that by a number of entrepreneurs that want to market grandma’s cookie recipe. HOW WOULD YOU ADVISE ANYONE WHO WANTED TO DO THIS? I went to school in Sacramento, but I really like waking up to the scenery here and life is so livable here. I love Reno because I can get to my key market in a few hours, whether I drive or fly. , there’s an enormous amount of growth possible. After looking at the market in California, I realized it really isn’t necessary to launch a product nationwide to be profitable. The projects I’ve worked on have taken me all over the country, and I really didn’t want to travel like that anymore. Toves: Reno’s been home for the last 15 years. I put a team together, break it up into different business functions and find out what it will take to make, market and sell it.
#Reno homebrew store how to#
I’ve worked on how to develop products, how to scale them into production, how to source ingredients, whether it’s sustainable from a resource perspective and for long-term viability. My background is in taking food products from concept to market, for companies I’ve launched and working for clients mainly in the natural and organic food business. I made a clementine cardamom cider, a hibiscus and a sweet cherry. He said, “why don’t you enter a cider?” I went to Costco and got 15 gallons of juice, went to the homebrew shop and got some yeast. And Sierra Nevada was having a homebrew competition. I always gave him a lot of feedback on flavor profiles.
Toves: It took a year to flesh out the idea (for Common Cider). I think the blood orange cider is a good pairing with turkey. Toves: You can brine your turkey in lemon saison with bay leaves, peppercorns and oranges, then roast the turkey. WHICH CIDERS WILL GO WITH THANKSGIVING DINNER?
and may eventually build a facility in the Reno area. The young company currently plans to build a new winery/cidery near Auburn, Calif. Fran Toves owns Common Cider Co., a company she started less than two years ago in Sparks.
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